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The text emphasizes the critical importance of customer satisfaction in business, noting that 82% of U.S. consumers discontinue their relationship with brands due to poor customer service. This dissatisfaction can lead to client loss, decreased sales, and lower employee morale. To ensure customer satisfaction, it suggests collecting feedback throughout the customer journey, ideally using customer satisfaction surveys. The text introduces ProProfs Survey Maker as a user-friendly tool to create various online surveys, allowing for extensive customization and actionable report generation. This enables businesses to gather meaningful insights quickly.