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In this tutorial, the creator presents a 23-day plan for releasing a single in 2023, building on a previous 20-day plan from 2020. The video emphasizes the necessity of adapting to changes in consumption habits, trends, and social media dynamics that impact the music industry. The creator points out the decline of organic reach on platforms like Instagram and Facebook, noting that YouTube Shorts has emerged as a new player. The tutorial debates the relevance of music videos in the current landscape, contrasting past recommendations to create more videos. The content lays out a day-by-day strategy for effectively launching a single in today's evolving environment.
