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In this tutorial on conversion rate optimization, the speaker introduces a four-step framework aimed at effectively converting online traffic at a lower cost, which is crucial for gaining a competitive advantage. The session includes a discussion on creating a cross-channel conversion action plan that evaluates a website’s overall performance. A case study is shared, highlighting an analysis of devices where it was discovered that the Samsung Galaxy S10 had significant conversion issues due to non-functional buttons. Once addressed, this simple update generated an additional $50,000 monthly, equating to over $600,000 annually, demonstrating the potential financial impact of optimizing website functionalities.
