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The text discusses the importance of integrity in business and how its absence can lead to instability. The Alliance for Integrity advocates for sustainable development and corruption prevention, aiming to foster a more ethical society. It uses the analogy of a bottle of pure apple juice to illustrate that just one bad element (a rotten apple) can spoil the entire product (company integrity). To maintain high integrity, businesses should implement four key practices: create a code of ethics and conduct, identify conflicts of interest, establish a reporting channel, and train employees on the integrity policy. These steps are essential for building trust and credibility in the market.