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This video tutorial explains the concept of a Business Model Canvas, how to use and customize it, and how LinkedIn applies this framework for generating and assessing new business ideas. A Business Model Canvas serves as a shared language to describe, visualize, and evolve a business model, facilitating systematic challenges to assumptions and fostering innovation. The video includes a customizable template featuring various tools, such as multiple canvas formats, RFM analysis, cost structure, revenue streams, key activities, resources, channels, and 25 additional tools. Five versions of the Business Model Canvas are provided to suit individual needs.