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- Happy customers are the lifeline of your business, but before you can make your customers happy, you need to know what they think about you, and for that, you can use customer satisfaction surveys. Here are four types. (upbeat music) The first is your customer satisfaction score. To measure this, ask how would you rate the support you received? Next up is customer effort score. To measure this, you can ask how easy did we make it to solve your problem? Number three is a classic. Net promoter score. Here youll ask, on a scale from 0 to 10, how likely are you to recommend us to a friend or colleague? And four, milestone surveys. For milestone surveys, ask how happy are you with our product? Here are even more survey questions you can screenshot to help you understand your customers. After choosing a couple of questions for your survey, its time to create one in Hotjar. With expert-built templates, youll have your first survey ready to go in seconds. Then, add it to your site or ema