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how often should you change the subject line for instance now we have so many videos we actually even did a document on 50 subject lines to test maybe 100 subject lines to test which you can have for free down below not trying to sell anything there you can have that for free well make that the first link in the description and you can check out our actual subject lines that work now you have a list and what you should do from that list is test 100 200 percent lets say 200 with each subject line to find the one that works with your Niche you want to make sure your open rate is 60 to 80 and I say that as a wide swath because some niches open almost every email and you can get 80 or 90 but some niches like e-commerce are highly competitive and those emails will get buried pretty quickly and some Industries dont even check their email like manufacturing or grocery store those guys if youre trying to email them you will expect a lower open rate just because they dont live in their inb