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The key points of the text are: 1. A press release can be about various topics like new products, technology, events, mergers, etc. 2. A press release is a communication tool to inform others about what's happening in your business. 3. Press releases can lead to larger stories if they are newsworthy. 4. The importance of being concise in writing press releases to grab attention. To write and submit a press release effectively, focus on choosing a topic, being concise, and communicating the newsworthy aspects of your business clearly.