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Scott Bartnick, co-founder of Otter PR, discusses press release distribution in this tutorial. He highlights the importance of getting your story in front of a wide audience and explains two key reasons to distribute press releases. The first reason is for SEO benefits and backlinks from affiliate sites like Yahoo Finance and Bloomberg. The second reason is to increase visibility and credibility by being featured on various platforms. Bartnick emphasizes the value of press releases in reaching a larger audience and shares tips on how to effectively distribute them.