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we recently engaged with a client for a conversion optimization strategy and they had done some pre-work for us to prioritize the pages that they thought should be a good starting point and theyd done some uh very detailed economic modeling of which pages were uh underperforming in a set and and it was well done and it was actually helpful in looking at the potential area that first factor they were looking at pages that were underperforming now when we took that model and applied the other factors importance and these it turned out that they were actually lower down the list because they were less important than other pages in terms of the business revenue and where there are other areas that may have uh be lower in terms of underperformance but much higher in terms of importance to the business those ended up being pages that we should test on first
