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Hey, there fellow marketers, Professor Wolters here. And today were at the rift valley in Tanzania. And today were going to talk about is the difference between brand image and brand identity because one thing we can control, we can do something about to have people perceive our brand and other way. The other thing? Well, its a little bit harder for us control because some other people can influence what people think about us, okay? So if we start off with like, what we call the brand image, this is how our brand is perceived by others. Its kind of like if I tell you, Hey, what do you think of Tanzania? Well, you might not have been there, you might not have gone the great safaris, or met the wonderful people have the good food, you just think oh, Tanzania, what comes to mind, right. And so that is your perception of it, and thats the brand image is what people think of your product or think of your brand. Now, brand image is based on the impressions and experiences of a consumer.
