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In the video tutorial, Mike Shard explains that sharing the exact same post across multiple social media platforms like Instagram, Facebook, and LinkedIn is not the best strategy. He emphasizes the importance of tailoring content for each platform to optimize engagement and reach. While you can repurpose content, it should be done in a way that is specific to the platform's audience and features. Mike Shard encourages viewers to support each other by giving a thumbs up, subscribing, and tapping the notification bell for more content on scaling business and personal brands through creative and innovative strategies.