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A social media policy is an internal document used by companies to guide employees' interactions on social media platforms. As social media becomes more dominant for information sharing, firms have more ways to reach potential customers and shape their brand identity. However, the reach and speed of social media also come with risks, as insensitive posts can harm a company's reputation. This video will explore the role of social media policies and what a good one should include. Stay tuned for a link to create and customize your own social media policy.