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in this video i'm gonna break down the exact marketing framework that i use to approach every single marketing campaign the exact same marketing strategy that has generated tens of millions of dollars for my clients and my own businesses let's get into it this is a framework that i picked up from my time at big consulting with accenture in deloitte essentially it is a three-part framework that allows us to understand all the different types of promotional opportunities that we have available to us this is traditionally used a little bit more for media buying but i've adapted it and i use it for literally every single campaign that i work on allows me to stay organized and see the entire field of opportunities before digging into it so for example to break this down a little bit anything owned is something that is directly controlled or owned by us the brand or the client anything paid obviously there's gonna be paid opportunities ads influencers and then...
