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hi welcome to this velocity video on the business model canvas as it applies to nonprofit organization we discussed the canvas in a previous video where we talked about it as a useful framework for business analysis so these are the building blocks that make up the canvas now let's look at how we've applied this to a non-profit my key writers in Philadelphia is a nonprofit organization that we are using as an example we had what I see have the privilege of working with mighty writers on a sales force based program management system and we have made use of the canvas to get our arms around the activities of the organization when you look at the value proposition in the case of nonprofits the value prop translates to the core mission organizations like mighty writers have strong non-financial missions that are focused on social issues so in the case of this particular organization they teach writing to children between the ages of 7 and 17 and are currently working out of four sites in...