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In this video, Kelly Schaefer discusses the use of gift certificates as a marketing tool in businesses, specifically in concierge and personal organizing businesses. She highlights the benefits and potential pitfalls of using gift certificates, sharing common traps to avoid. Kelly emphasizes the importance of using gift certificates effectively to attract more clients and increase revenue. As the creator of the Concierge Academy, Kelly helps local businesses maximize their impact and profitability through strategic marketing tactics.
