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despite their similarities of press release and a media pitch are actually two very different things the reality is most stories arent worthy of a press release and a media pitch is a much better tool to use instead so whats the difference between a press release and a media pitch think of it like this a media pitch is - a press release as a cover letter is - a resume in both cases the letter provides context for the additional information that youre sending while the analogy isnt perfect it does give you some direction when it comes to writing your media pitch just like you would with a cover letter you want to make sure your pitch includes who or what the product or person is why the person receiving this should care and where to get more information where does this analogy fall apart unlike a cover letter with a media pitch you dont need to send a press release you can simply send a journalist a quick email that explains your story idea why their audience would be interested an
