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so I got my girlfriend a link from the New York Post and she werent that impressed but I was because we were testing a new digital PR service and the tests have been going really well and in this video just want to go through how we actually do this service uh from start to finish so first of all we take the client and we take their industry and we we do some audiation and we might zoom out from their initial industry into a Industries so for example this client was a language learning website so we zoom out a little bit and we go to travel we might go to language um we might go to some other topics that are similar to that um and then we create up to 12 stories per campaign so we dont spend a month on a campaign and thinking about it and scratching our heads and coming up with this big Grand idea we are very very quick we get the data very very quickly using Google existing data and we come up with these stories and a great way to get a lot of coverage is to use stories that can be