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Whats up brand builder Stephen Houraghan here on the Brand Master Podcast and in this episode were speaking with Rob Meyerson about the brand name process and how to create a great brand name now i absolutely love this topic because i find the brand naming process one of the most creative and rewarding phases of building a strategic brand using modern brand naming processes and techniques offers a huge strategic advantage and who better to speak to about this topic than rob mayerson who is a brand naming specialist now rob is a consultant with a wealth of knowledge hes got a global background with the likes of hp on the client side and the likes of interbrand on the agency side where he was the director of verbal identity for many years in san francisco now hes also the host of the podcast how brands are built and hes interviewed the likes of marty newmar and david aker on there and hes recently written a book on brand naming as well called brand nam
