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foreign everyone uh thank you very much for joining us today I am Jordan Tritt CEO of Panther group and Welcome to our webinar hosted uh by Chris berggrave titled do Brands really matter in cannabis um you know obviously I think this is a uh certainly a rhetorical question because Brands certainly matter um and uh very excited to have Chris here uh today to explain in more detail you know specifically why Brands matter and what are the different components that need to be in place in order to build a successful brand specifically within the Cannabis industry Ill let Chris give uh you know a little bit more about his background but uh just to set the stage a little bit uh Chris is an extremely experienced multiple award-winning world-class corporate marketer who is built bought and sold several Brands hes worked for global cpg leaders like Procter Gamble Coca-Cola and served as Chief marketing officer of Anheuser-Busch inbev he entered the Cannabis space 10 years ago and therefore is