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The webinar is about strategic account planning, focusing on separating good accounts from great accounts. The speaker skips the long introduction and dives straight into the content, discussing how to organize accounts in an Excel spreadsheet based on revenue generated. An example from a customer shows how the top customer, Johnson & Johnson, generates $65 million a year, highlighting the importance of prioritizing high-revenue accounts. The session promises to be a fast-paced 45 minutes of valuable insights.
