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This tutorial will help you understand key terms in software as a service, such as AR, MRR, LTV, CAC, gross versus net MRR, churn, and more. The speaker provides a thorough overview of MRR, expansion, contraction, reactivation, churn rate, customer churn, revenue churn, net revenue churn, and negative churn. They also discuss estimating lifetime value, cost of acquisition, and other important concepts. This video is a useful resource for new employees and anyone looking to improve their understanding of SaaS terminology.
