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so what exactly is a go to market strategy well a go to market or a gtm strategy as its also known is a detailed action plan created to position your offering for market launch now it is created on the back of a brand strategy and a clearly defined target market and then creating a message and a marketing plan to outline your sales strategy so exactly how youre going to bring that product to market how youre going to bring that brand to market and how youre going to connect with your audience to convert them so your gtm strategy is the roadmap that details how you want to docHub your target market with your product or your service and that will highlight your competitive advantage so your competitive advantage is all about your positioning strategy why are you different why should your audience choose you of your competitors and then rolling that out across your marketing channels