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In this video tutorial, the speaker discusses the concept of press releases and whether there is a market for press release writers. They highlight the potential to make money selling press release writing services online, provide examples of successful press releases, and offer tips on how to write a good press release. The speaker shares their own experience running a content writing agency from 2011 to 2021, where they completed over 3,000 press release projects for clients. They sold press releases for $199 each, totaling $597,000 in revenue over 10 years. By creating internal guidelines for successful press releases, they were able to train and hire qualified writers to meet client needs.