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From 2011 to 2021, the speaker ran a content writing agency, completing 40,000 projects for 5,000 clients. Over ten years, they sold over 3,000 press releases for $199 each, totaling $597,000. They created internal guidelines for successful press releases, hiring individuals with journalism and communications backgrounds to become qualified press release writers. The video discusses the possibility of making money as a press release writer, offers examples of effective press releases, and provides tips on how to write a good press release.
