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Melanie Mara and her group, including Aaron, created a marketing research proposal that aims to investigate the perceptions of online versus brick and mortar shopping before and during the COVID-19 pandemic. They selected Under Armour as a case study to understand the impact of the pandemic on consumer buying patterns. The group's research question focuses on the effects of COVID-19 on shopping behaviors globally. They chose Under Armour due to its popularity and relevance to all consultants. The group plans to conduct various methods of research to address their objectives and problem statement effectively.
