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In this video tutorial from BrandMasterAcademy.com, Stephen Houraghan explains the importance of a go-to-market strategy for successful brands. He discusses strategy types and critical elements needed to effectively mobilize a brand's message and gain brand awareness. Having a product or service is only half the battle; crafting a message to influence the target audience and mobilizing that message is the more challenging task. A clear brand strategy is essential for a successful go-to-market strategy, which focuses on targeting, engagement, and understanding the components of a successful launch plan.
