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The video discusses the potential of making money as a press release writer online, providing examples of successful press releases and sharing tips on how to write a good press release. The speaker shares their experience of running a content writing agency for ten years, during which they wrote over three thousand press releases and sold them for $199 each. They developed internal guidelines for creating successful press releases and hired qualified writers with journalism and communications backgrounds. The total earnings from press release writing over the ten years amounted to $597,000.
