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if you had a million dollar product do you think you could sell it to someone in two minutes or less well the truth is that thousands of businesses are doing this exact thing on the daily so whats the big secret vsls and today im going to show you how to write film and edit your own for free all right before we dive in we got to answer a couple questions here number one what is a vsl well a vsl stands for video sales letter usually consisting of you on camera communicating to a customer about a product or a service that you offer so why do you need them well lets face it video is king if you can effectively use video youll pretty much be able to promote and sell any product you want so how long should a vsl be this is extremely subjective but what ive found is that vsls between 90 seconds and 3 minutes generally convert the best attention spans are super low and we have to be able to communicate how our product can help someone in a very short amount of time but i suck at making v