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(upbeat music) - I hope youre ready to nerd out with me cause we are going to go deep into the psychology of visual branding and talk about the psychology of different font selections that you can make for your brand. My name is Kaye Putnam, Im a Psychology-Driven Brand Strategist. Im so excited that you are here. I help entrepreneurs like you change the world using what you know. In this video, were going to cover the three major font categories so you can start to see them in your everyday life and you can make educated decisions about what is going to best communicate your brand. Now, theres been a bunch of different studies on this. Essentially, our brain looks for patterns, we look to make associations with what were seeing and connect it to what weve seen in the past. So, all of these associations are built over time and you can tap into some of these already-true associations to tell people something about your brand. The key here is to build your brand on truth, not on