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getting your brand name wrong can cost you literally thousands if not it can cost you a lot of money hi my name is Jim Hardin the founding attorney here at Hawthorne law where we help online entrepreneurs to get their legal house in order so that you can build something that truly matters in the world today were talking about coming up with an amazing name for that business theres a lot at stake when youre trying to come up with the right name for your business because if you get this wrong you can spend literally thousands of dollars on marketing materials websites social media brand recognition all these things just to find out later on that youve either picked the wrong name or picked the name that somebody else is already using or picked a name that is not even capable of being trademarked so you want to get this right and today I want to talk to you about the five main categories of names that you can choose for your business what are the best ones what are the worst ones and
