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[Music] so i wanted to dive into the membership piece a little bit and and learn more about how you thought about that strategically if if that came at the very beginning or if you kind of backed into that eventually because you know for people listening what you did is essentially align incentives right you you created a membership program where for the customer once you pay the membership all the customer wants is a lot of great products that they can use that membership to get discounts for and for you right youre youre incentivized to go out and provide more products to support the membership so you eliminate churn which is which is perfectly aligned so you know how did that come about in the strategy and when you turned that on was it just profound for the business model yeah you know i would say um uh even back in 2018 this is like we always wanted to have some level of a membership at the time we like i mentioned we were able to close two or three manufacturers so all we had d
