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If youre in the marketing game, you know that presenting your efforts to clients is crucial. But heres the million dollar question: How often do agency clients actually read the reports? Client reports serve as more than just a display of outcomes. They are a testament to agencies dedication, expertise and keen grasp of client aspirations. So youd want your clients to be invested in the reports that your agency sends them. But heres the problem. When your reports docHub the client, how do your client reports influence their perception and actions? Buckle up, because weve got some eye opening statistics to share. We surveyed some of the 6500 agencies that use agency analytics for reporting. Then we prepared a benchmark report for you. Lets take a look at the data. Only 5% of clients read their reports all of the time. Just 5%. Thats a tiny fraction. So what about the rest? Now, 29% of clients read their reports most of the time and 25% read them about half the time. Thats a siza
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