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Branding and identity are all around uson websites and product packaging on different types of advertising even on personal items, like documents and business cards. Simply put, branding is what other people thinkabout you, your company, your product, or your service. Visual identity is what that brand looks like, from your logo to your color choices and so much more. Strong visuals can be very persuasive. Think of your own experiences as a consumer. Have you ever chosen a product simply because you liked the way it looked? Understanding visual identity can help you make more thoughtful design decisions, regardless of your role, medium, or skill level. Visual identity is kind of like a preview of your brand. Each part of your design is a clue that tells the viewer what they can expect. Your tone can be classic and refined or a little more out there. No matter what, every element works together to show exactly what your brand is about. Of course, its not all business. You can appl
