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in todays age we all know that social media marketing is important it plays an integral part to any organizations strategy to attract engage convert and retain people in fact nonprofit marketing and fundraising go hand in hand the more active you are on social media the more people will know about your organization and the more people that know about your organization the more effective your fundraising will be the trick is to use it effectively which can prove to be more difficult than it seems thats why in todays video were gonna go through the six essential social media strategies for your nonprofit im maddie with antidote and lets jump into it [Music] so first up lets acknowledge what social media is more often than not its an ever scrolling never-ending feed where people are deciding what to view in a fraction of a second so if you manage to stop someone from scrolling with some amazing content you want to make sure that your brand is as recognizable as possible this is w