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hey everyone welcome back to the aunt Taras talent advisors video series designed to help you secure superstar talent at all levels of your organization Im Scott Miller president and founder of Antares in our last episode we reviewed some dos and donts for improving candidate experience to increase your probability of recruiting superstars today I want to define and clear up some confusion and misconceptions as it relates to your employer brand and your talent brand these two phrases are definitely buzzwords within the talent acquisition world and if you google each one youll find a ton of articles out there and sometimes the words are actually used synonymously however they are different and organizations must pay strategic attention to both in order to consistently recruit top talent the main difference between the two is perception employer brand encompasses how you want your organization to be perceived and the specific messaging that you use when sharing information about you