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Text marketing is a powerful tool to enhance engagement and increase revenue for businesses. Before launching a campaign, it's crucial to understand the legal considerations associated with text marketing. In this video, Isaiah Rendoria from Podium shares tips for compliance based on experiences with local businesses. It’s emphasized that this information is not legal advice, and businesses should seek legal counsel before sending marketing messages. Key regulations include the Telephone Consumer Protection Act (TCPA) and Do Not Call (DNC) rules, as well as state-specific regulations, which are designed to protect consumers from spam. Familiarity with these laws is essential for compliant text marketing.