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all right so today I want to cover two ways in how you can actually reduce your a cost and continue to optimize uh your campaign and Im going to teach you actually one trick that I use at the very end so make sure you dont miss that one what we have here is Im in my campaign manager here on Amazon ads I actually have two campaigns showing data for the two of these products that I just launched for my test products here on debt to dollars so far Ive spent 241 dollars in ad spend to generate 348 dollars in Revenue which brings our a cost for these two campaigns to about 69.22 percent now the first thing I want to teach you is how we can actually use these charts to determine when it is effective and when it is not effective to advertise so this line graph is going to be uh extremely useful and to show this information to filter it down to this screen here all you have to do is Select spend which is the blue line and then select your a cost which is this um purplish line so as you can