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In this video tutorial, the presenter outlines three steps for new business owners to predict their sales forecast. The first step emphasizes the importance of researching the industry average conversion rate, which indicates the percentage of potential customers that make a purchase. For example, a 2% conversion rate suggests that 2 out of every 100 viewers of a sales video will become buyers. The video aims to provide insights on estimating sales and the required effort to achieve business goals. The presenter, who identifies as a wealth and life coach, encourages viewers to subscribe for weekly content aimed at increasing income and achieving success in business and life.