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In this video tutorial, the focus is on the entry mode decision organizations face when expanding into foreign markets. Key learning goals include understanding the concept of entry modes, their importance in the internationalization process, and how to make informed choices based on influencing factors. The tutorial will provide an overview of various entry modes available for organizations to consider as they transition from domestic to international marketing of their products and services. It seeks to clarify the connection between entry mode decisions and the broader process of internationalization.