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When organizations enter foreign markets, they must decide on their marketing and organizational setup, known as the entry mode decision. This tutorial aims to clarify what an entry mode decision is and its role in the broader internationalization process. Key goals include understanding the significance of this decision and the factors influencing it, along with an overview of various entry modes available. The entry mode decision is crucial as organizations transition from domestic to international marketing, targeting multiple foreign markets in different regions. This tutorial will explore these aspects to guide informed decision-making in internationalization.