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In today’s webinar titled "Creating Accounting Service Packages and Pricing Options," the speaker discusses the challenges of value pricing, particularly in assembling attractive service packages that justify their costs to clients. Accountants often struggle with establishing fair pricing while considering the risks associated with fixed fees versus hourly rates. The session begins with a polling question aimed at gauging participants' current experiences with implementing value pricing and its success. The key focus is on ensuring clients perceive their pricing as fair while adequately compensating for the services provided.