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In a conversation between Tim from Digital and another participant, they discuss the complexities of TV measurement, particularly as they approach this year's upfronts. Tim is checking with TV ad buyers and sellers about which measurement providers they plan to support for upfront deals. It’s noted that Nielsen may not dominate the market as it has in the past. The dialogue also distinguishes between "currency" and "measurement" in the advertising context, underlining that "currency" refers to the accepted system of value in ad land, which is based on trust rather than physical money.