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- Hi there! Im Corey with HubSpot Academy. In this video were going to cover writing effective meta descriptions and link texts for SEO. But before we get started, dont forget to hit that thumbs up button and subscribe to our YouTube channel to stay up to date with more educational content from HubSpot Academy. Ready to get started? Lets kick things off by talking about meta descriptions. When you conduct a search, how do you decide which result to click on? The page title and the meta description probably play huge roles in deciding that a resource is helpful to you. A meta description is an HTML attribute that provides a brief summary of a webpage. This brief snippet of text appears below the blue link in a search engine result. This description summarizes the content of the webpage linked above it. And although its not an official ranking factor in the Google search engine results, it can be edited to help people understand what the webpage is all about, which encourages them t
