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folks we are back today we are looking at the FTC funeral rule oh boy you are in for some fun this is one of those ones where you better break out all your note cards all your notes record everything three or four times start tattooing things everywhere because this is insanely important you understand the FTC funeral rule the funeral industry practices trade regulation rule or the funeral rule when to effect in 1984 it was reviewed and revised again in 1994 so ten years have theyve kind of looked at things is it okay thats kind of uh pick some things here three primary purposes give consumers the right to select what they want okay select funeral good the service which they wish to purchase you remember when we were studying you know how to be stupid in the funeral industry a couple of chapters ago we had that one guy that told the son he had to buy a sealer thats what the FTC is trying to stop provide consumers actual detailed itemized price information prior to purchase decisions