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In this video tutorial, the speaker demonstrates how to create a web design proposal from scratch, using a template employed in their successful freelancing business. Viewers are encouraged to download the provided Word template via a link in the description. The tutorial covers the essential elements of an effective proposal, including its content, the process of sending it out, and securing a signature. The speaker recommends utilizing an existing template from a client manager for ease. Key steps for crafting a proposal include obtaining a clear client brief by asking specific questions about the client's business, target market, desired visitor actions, competitive advantages, customer value, and current lead generation methods.