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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a specific template employed in their successful freelancing business. The tutorial covers key aspects, including creating an effective proposal, essential components, and the process of sending and getting the proposal signed. For those wishing to utilize a ready-made template, options are available in the client manager. If starting from scratch, viewers are guided to first obtain a clear client brief by asking essential questions about the client's business, target market, website goals, competitive advantages, customer value, and current customer acquisition methods.