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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a personal template that supports a six-figure freelancing business. Key topics covered include: how to create an effective proposal, what components to include, and the process of sending and getting it signed. Viewers are encouraged to consider using an existing proposal template from client manager for convenience. For a custom proposal, the steps are outlined: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions to ask clients include their business functions, target market, desired actions for website visitors, unique selling propositions, customer value, and current lead generation methods.