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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement, highlighting five essential elements to include in every contract. He emphasizes the importance of consulting with a lawyer before drafting any sponsorship agreement to ensure legal compliance. Bale reiterates that seeking legal advice is crucial for any legally binding contract, particularly in the context of sponsorships. He shares insights on sponsorship as a marketing discipline and the need for careful consideration when engaging with new sponsors. Don’t forget to subscribe for updates on future videos.