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The video tutorial aims to help viewers create a social media strategy, providing a free strategy template for reference. It emphasizes the importance of setting clear goals and objectives as the foundation of an effective strategy. The presenter acknowledges that while defining these elements might seem dry, it is crucial for the strategy's success. The video distinguishes between goals, which are overarching achievements, and objectives, which are more specific targets. Viewers are encouraged to use the free strategy template linked in the description to systematically develop and refer back to their social media plan throughout the process.